E-BANKING SERVICES AND PERFORMANCE OF SELECT COMMERCIAL BANKS

I. Anand Pawar; Ganagappa Kuruba

I. Anand Pawar Professor and Head, Department of Commerce, Dr. B. R. Ambedkar Open University, Telangana, India.
Ganagappa Kuruba Professor, Department of Management, Faculty of Business, University of Botswana, Botswana.

Keywords: Electronic Banking, Self-Service Technology, Services, Performance

Abstract

The objective of the study was to determine the influence of self-service technology strategy on performance of major commercial banks. The study adopted a descriptive cross sectional research design and population of the study comprised of all the eleven commercial banks. Regression analysis has been used to conclude that there is a relationship between self-service technologies and performance of commercial banks. The study therefore recommends that commercial banks consider intensifying self-service technologies for better accessibility thus improving financial performance. Uptake should be affordable and deemed secure to encourage a culture of adoption and acceptance by customers should be created thus ensuring the future sustainability of self-service technologies as a workable strategy for competitive edge.

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