A STUDY ON RECENT TRENDS IN ONLINE SHOPPING IN INDIA

Shimil M.; Dr. S. Kavitha

Shimil M. Research Scholar, Department of Commerce, JJ College of Arts and Science, Tamil Nadu, India.
Dr. S. Kavitha Professor, Department of Commerce, JJ College of Arts and Science, Tamil Nadu, India.

Keywords: Online Shopping, Recent Trends in Purchase, Digital Payment

Abstract

The elaborated uses of internet in India paved the way to a new digitalized community. These prospects have been effectively utilized by many industries. Online shopping companies are one among them. Online shopping is an innovation, which has broken all the stringent obstacles of conventional trading mechanism. Now any consumer can avail his / her wished products from anywhere in the world without much struggles. Many online platforms from reputed companies are available for the customers to fulfil their needs and wants. The wide variety of choices of products without time and cost restrictions created such a huge impact for online shopping in India. The online shopping started its operations in India in early 2000 with electronics and apparels. However, the deep discounted model introduced by Flipkart is the milestone in online shopping in India. Now the companies engaged in online business is in continuous research to improve their services to its maximum and discovering new trends of consumers. The trend of consumer in online shopping is changing rapidly and this paper is trying to identify the latest trends in online shopping in India.

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