INCREDIBLE NOVELTY IN DIGITAL COMMERCE: GRAB THE OPPORTUNITY TO CHANGE OR FADE AWAY LIKE E-COMMERCE

K. Prabhu Sahai

K. Prabhu Sahai Principal & Associate Professor (Commerce), L. N. Gupta Evening College of Science & Commerce, Telangana, India.

Keywords: Digital Commerce, Customer Experience, Photo Shopping, Voice SEO, Brick and Mortar store, Augmented Reality

Abstract

E-commerce is getting faded; this is because what has worked in the past no longer does. Simply attributing your products on an online platform and spending money on promotion is not adequate to catch the attention of the embryonic shopper. Plentiful have grasped that Digital Commerce is a more holistic way of doing business online. Digital commerce allows them to generate demand, control the supply chain, enhance the customer experience and provide sufficient data to analyse how to more effectively direct their marketing efforts in an integrated way. Incredible novelty in the customer experiences through digital commerce is taking place such as Rebirth of Brick and Mortar stores, Photo Shopping, Augmented Reality, and Voice based SEO (search engine optimization) and this paper descriptively aims at detailed presentation on the latest novel and incredible ways of digital commerce.

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