PERFORMANCE CONTRIBUTE INDUSTRY AND PERCEPTION OF RESPONDENTS AUTOMOBILE INDUSTRY

Dr. Kulsoom Rana

Dr. Kulsoom Rana Assistant Professor, Department of Commerce, Al-Amen Arts, Science and Commerce College, Karnataka, India.

Keywords: Automobile, India, Global Manufacturers, Perception, Competition, Production, Exports

Abstract

Automobile industry in India is catching the attention of global competitive manufacturers of automobile. Today automobile industry is an attractive industry in India. This sector has been viewed as significant driver and indicator of economic growth. Automobile industry is providing employment opportunities to the persons with an engineering, mechanical engineering and technical diplomas. Further, this industry is also providing jobs to middle and low-level workers. Manufacturers are now-adays have come up with their innovative strategies and are concentrating integration of high technology into the automobiles, and focused on small cars and fuel efficiency with low market price to target maximum market. Transportation system carries the torch of light and the civilization follows. The presence of good and efficient transport system is an index of growth of on economy and “as is transport industry so is the economic growth of a nation.” A rapid economic and industrial development is linked to the existence of sound transport system. The objective of this paper is to analyse the performance of automobile industry trend and to study and analyse consumer perception about demonetization, challenges, determining factors of growth of the industry and future trends.

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