CONSUMER PERCEPTION TOWARDS THE COMPLEXITY AND RISK ASSOCIATED WITH INTERNET BANKING WITH REFERENCE TO DEWAS CITY

Yogendra Singh Rajavat

Yogendra Singh Rajavat Associate Professor, Prestige Institute of Management - Dewas, Madhya Pradesh, India.

Keywords: Internet Banking, E Banking, Banking Without Wall, Online Banking, Cyber Banking

Abstract

E-banking is defined as the automated delivery of new and traditional banking products and services directly to customers through electronic, interactive communication channels. E-banking includes the systems that enable financial institution customers, individuals or businesses, to access accounts, transact business, or obtain information on financial products and services through a public or private network, including the Internet. Bank provides a variety of products & the customers can utilize services to the customer, the various services offered by the banks only when they are aware of the services. This research paper is mainly focused on customer awareness about the Internet banking. It is submitted that in this qualitative exploratory research using questionnaire was applied. 72 respondents were selected for study after initial screening. They were all bank customers. The awareness of customers about the online services and their expectations from online banking activities in Indore are evaluated through a survey.

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