IMPACT OF GRAPHIC PRESENTATION OF NEWS IN NEWSPAPER PRODUCTION: A CASE STUDY OF THREE MAJOR HINDI DAILIES IN HARYANA

Abstract

Over the past few year or couple of years, technology has been integrated in our lives greatly. The most influential impact of technology is regularly on the transfer of information thorough various new high tech. modes. These high tech modes changed the style of newspaper writing, presentation and publication traditional methods. The twenty first centuries most innovative and creative invention in the field of printings is Graphics. And when we think about the newspapers, we think of them as bringing us news, when we think of news we think of what is going on in our surroundings us. And a newspaper is not only the source of information but it also a source of full entertainment. But it depends how it’s designed so that the readers cum buyer immediately buy it and read it. As concern about the printing technology change the changed in the readers also took place. Now the readers cum buyers who always predict new content in the better presentation way. Now his behaviour not stable it changes every moment of the day. So it is very important and hard to hold the readers for the newspapers industry. That is why newspaper individually daily experiment the new things in terms of technology or content or the content presentation. In this manner newspaper also apply or adopt the new way of presentation in their printing the news. They also started to use the graphics in their news. Graphics are normally used in the form of Table’s, Graphs, Pie Charts, Cartoon characters and Caricatures. This experiment by the media houses enhances their circulation and readerships, researchers said. If we talk about the graphics or to understand the meaning of real graphics these are the such visual elements which were used to explain any important information in such way that all text and content, photos or any video (when used in animation) in a story keeps the interest and also increase the readers of the newspaper if the news is published in form of graphical presentation. Graphical presentation of any news can be in the form of Pie charts, bar diagrams, used of caricature or cartoons. These graphics elements not even make the story interesting but also the important part of the content or the story. In our research or study we made it to prove that now the newspaper understood the importance of the graphics. Use of Graphics in a newspaper gives a feel of magazine. Which full feel the need of the buyers who wants to read magazines but because of higher cost could not able to buy magazines? So they satisfied themselves to read the newspapers. If we went to the history, the first graphic information in a newspaper was published in 1806 in The Times, a London based newspaper. That used graphic was a diagram of murder scene published for the motive of explaining the order of events in relation to the location (Finberg/Itule, 1990, p 121).